Are you interested in social media statistics for business? Are you curious about the most recent statistics on users across different platforms? Here are some statistics to help you choose which platforms to use to grow your business. The average attention span for social media users is eight minutes. Snapchat users are 11% in the US's Digital Population. Did you know that Pinterest is used more by men than Facebook to help them find inspiration?
For most social media users, attention spans have decreased to 8 minutes
Recent research shows that the attention spans of most social media users are now less than 8 minutes. Microsoft published a study that suggests this could be due to the rapid growth of digital devices. Studies have shown that people can lose their concentration within eight seconds. This is a sign of how the human attention span is shrinking. People can focus only for eight seconds on a task, which is much shorter than the attention span of goldfish who can keep their eyes open for nine minutes.
This is particularly relevant for those working in the business sector. Millennials as well as Gen Z are the most influential generation when it comes to marketing on social networks. Gen Z has grown up around technology and has a shorter attention span than the Millennials. Millennials have not been exposed to technology their entire lives, but they are more apt to adapt to it. Gen Z, also known as the iGeneration, is one of the most tech-savvy groups.
Snapchat users make up 11% of US Digital Population
According to a recent report, Snapchat, the social media platform for teens and young adults has experienced rapid growth, reaching more that 11% of the US' digital population. According to the data, Snapchat is the fastest-growing social platform, particularly among its younger demographic. It was responsible for 57% of total users in the first quarter 2014, while Europe, Asia, and the United States accounted respectively for 30% and 30%. Snapchat's user base by Q2 2020 will be half-millennials, and half of Generation Z. The remaining 30% of the world's populace will then be Snapchat users.
Snapchat's latest earnings reports show continued growth outside of America, despite a slow start. The company's growth outside the US is continuing to accelerate despite a slow start in mature markets. This is largely due to the TikTok-like Spotlight feature. Snap's daily active users total reached 306million in Q3, which is a 20% increase YoY for the fourth consecutive quarter. In Q3, the company reached 75% of 13-34 year-olds in countries where Snapchat is available.
LinkedIn is the most affordable platform for per-click marketing
LinkedIn is the most cost-effective platform for per-click business advertising, but it's not free. LinkedIn has a much smaller audience than Google or Facebook, but it is attractive to SaaS and B2B firms due to its fine targeting capabilities. LinkedIn Ad Campaigns allow for highly targeted targeting, such as based on education and job title. They can be quite costly, depending on what industry you are in and how much money you have.
LinkedIn offers cost-per click (CPC), bidding for its ads. It costs $0.01 per click for a click, depending on the value of the audience you want to target. You will pay $0.01 more if the target audience is interested. CPCs will rise if your target audience is more competitive than yours. LinkedIn should not be avoided. The social media platform offers many advertising options, including organic and paid. They are well worth exploring.
Pinterest is the most used social media category for men
According to statistics Pinterest has seen a rise in the number of men joining the site. While women still make up 60% of its user base, men have started to join the platform in recent years. Pinterest attracts users with a higher disposable income, with its statistics showing that pinners tend to spend more on luxury goods and food than women. Here are some reasons that men are becoming members of the platform. Here are some interesting stats to know more.
Understanding your audience is the first step to making Pinterest work for you. It is possible to identify which content and voice resonates with your target audience through demographic research and observation. Pinterest's top five categories are fashion, clothing for men, technology, travel, gardening and cars. When you create your pinboards, it is important to choose boards that appeal to your audience.
FAQ
Why should I do content marketing?
HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot to spend time with content!
How many hours per workweek should I be spending on content marketing?
It all depends upon your situation. You may not need to spend any time at all on content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
Two main reasons you might choose to ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are false.
Email marketing and social media posts can be great ways to communicate with customers and prospects. They aren't sufficient by themselves.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. Your goals will not be achieved by social media posts. They should be part and parcel of an overall strategy.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
However, a strategy is a key to success.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How can you make your videos even more amazing?
Video Marketing is one of the most powerful tools of Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. But how can we transform boring into something amazing? Let's dive into some simple tips!
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Tell a tale. Storytelling is at the heart of every good piece of communication. Video marketing doesn't work without storytelling. To tell stories, you need to ask yourself what kind you want. Are you looking for something that is entertaining? Educational? Inspiring? People share their stories via social media using photos and videos. These stories can be a source of inspiration and you can use them to inspire your own.
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Use images. Images communicate emotions quicker than words. Images allow us to feel empathy and connect with others. Make sure to include images in all your videos. You can add pictures to your slideshows or embed them directly in your blog posts.
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Make it easy to share. You want viewers to spread the word. Make it easy. Add sharing buttons to your videos. Add social icons in your slideshows. If you have a YouTube channel, add "Share" boxes.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep things simple. Few striking images will suffice to grab attention and hold it.
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Keep it short. Short videos are very popular. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to your audience. Ask them to tell you what works. Ask them for their feedback to improve your content.
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Create a plan. After you have created your first video, you should think about what you can do next. Can you create a series? Perhaps you could create a playlist of the most popular videos.
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Test, test, test. It is not a good idea to release a video only to find out that no one watches it. Before releasing any video, test it on your audience. Take a look at the reactions. Next, make adjustments based on the results.
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Repeat. Keep going until you find your perfect formula. You'll be able create amazing videos every time you learn what works.
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Measure the results. It is important to measure your videos' success. What was their performance? What are the preferences of certain audiences? These questions will help to refine your strategy.
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If necessary, make adjustments. Do not stop learning even after your video campaign launches. Learn from your mistakes and adjust your plans as necessary. Marketers who are the best always seek out ways to improve.
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Enjoy it. While video marketing isn't difficult, it takes patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.