The key to measuring success in content-marketing is stats. Online marketing is dominated by written content. 98 per cent of marketers use this form. The second and third most popular types of content marketing are email and organic social media. Content marketing requires strategy. The key to success is measuring results. Here are some stats about content marketing to remember:
Images on blog posts get 94% more views
Buffer, a social-media scheduling service, recently found that top-ranking blogs averaged one image per 350 words. This is great news if you want to increase your audience's engagement and keep them on your website longer. Images in content are a great way of linking paragraphs and clarifying ideas. Images encourage interaction and tone by highlighting tone.
Images can increase your views by up to ninety-four per cent. Research has shown that images have 94% higher views than posts without. Using images in your content increases traffic and makes it digestible for your readers. Images should reflect your brand identity. They also need to be optimized to appear in search results. Posts can contain multiple images.
Blog posts that contain long-form content are more likely to be shared on social media
Social shares are more likely to come from long-form content than short posts. A study by BuzzSumo found that articles over 1000 words received almost twice as many tweets and Facebook likes as their shorter counterparts. It turns out that longer content is also more likely to engage readers. Google ranks longer content higher because it tends to get more inbound linking, which is still an important factor.
A great way to increase the social shares of blog posts with long form content is to link to it in your existing content. It is a smart move to look at older content to find links that can be used to create new content. Your new content will gain more traction if it has a track record of success. Here are some great ways to promote your long-form content.
Video blogs receive more social shares
Video in blog posts is a great way of increasing engagement and driving traffic. It can help you ignite your marketing campaigns. You can also integrate video content with your blog for increased traffic and social shares. Learn how to incorporate videos into your blog posts. These are five excellent blog posts featuring videos. The social shareability of your blog can be increased by embedding a video.
Creating engaging videos will increase your chances of getting seen in Facebook's News Feed. Facebook's algorithm assigns a relevancy score to every story, so stories that are relevant to your audience will appear at the top of the News Feed. You can add a call-to action to your video in order to increase your views. It is the "virtual handshake" that you exchange with viewers. To get your video noticed, a simple phrase such "To learn more, click Here" will work well.
FAQ
Is content marketing effective?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
How do I measure success with content marketing?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
How do you create effective content?
The best way to create great content is to write about something that interests you. You must find topics that you are passionate about if you want to succeed at writing. This is about finding your passion and then sharing it with others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
Is content marketing worthwhile?
Content marketing is an integral part of any online business strategy. This is a great way to get exposure for your brand. Content marketing is not only for customers.
Content marketing involves creating valuable content that people want. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
What are the advantages of content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Content marketing helps increase brand awareness, trust and engagement among potential customers. Additionally, content marketing helps to project a positive image about your company.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
What are some of the best content marketing tools?
While no platform works for all industries, there are some that work well in certain industries. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
But not all tools are created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? It will meet my current needs? What about in two years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo provides enterprise social management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This makes them more visually appealing and improves engagement with readers.
Marketo will not allow you to edit video or images files.
Trello: Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. You can use it on practically any device.
Trello makes it possible to invite people to collaborate on projects.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It's important to note that these applications aren't free. Each user will have to be paid separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
You can create one document for free if you only need it.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. You can use the platform to create automated emails or track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.