You know that creating quality content is a laborious process. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. After your content is posted, you do not have to stop. Repurposing content can help you get the most out of your work and reap many benefits.
Here are some 8 reasons why repurposing existing content is beneficial to content marketers.
- Build trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Build relationships
By sharing and promoting other content creators' content, repurposing can help you develop relationships.
- Increase website traffic
Repurposing existing content to create new pages and posts that link to your website can help increase website traffic.
- Extend lifespan of content
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
- Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
- Build authority
You can establish yourself as a leader in your field by repurposing your content and sharing it across multiple platforms.
- Educate your audience
By repurposing your content, you can educate your audience in a variety of formats that suit different learning styles.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. By repurposing your content, you can reach new audiences, improve your messaging, and extend the lifespan of your content. You can also experiment with new formats and platforms. This will help you find ways to engage and impress your audience.
For repurposing, identify your most successful content pieces and brainstorm different ways of presenting that content. For example, you could turn a blog post into a video or podcast episode, create an infographic from a report or white paper, or create social media posts from a long-form article.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
Frequently Asked Questions
How often should I repurpose my content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I reuse content which has already been repurposed before?
You can continue to reuse content so long as it is still relevant and engaging. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
What platforms or formats should I repurpose my content to?
Consider your audience and their preferred formats and platforms for consuming content. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How can I avoid the duplicate content penalty when repurposing my content?
Avoid duplicating the content on multiple pages or domains.
How do I measure my content's success?
Track metrics such as website traffic, social shares, and lead generation to determine the success of your repurposed content. You can also get feedback from your target audience to gauge engagement and satisfaction.
FAQ
What is Content Strategist?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also understand how to integrate social media platforms into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
What is content marketing?
This strategy involves creating relevant and valuable content for your blog or website. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
Why Content Marketing?
HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot of time spent with content!"
How long will it take to get started with content marketing?
It depends on how large your business is. Smaller businesses often don't have the resources to invest immediately in content marketing. However, it can pay off big-time if you're willing to put in some time.
What is Content Marketing?
Absolutely! Content Marketing works well for any type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics make complex concepts simple and easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.
Check out existing infographics online to get some ideas. A picture of a food Pyramid could be used to show how many calories each food has. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people to learn more about the concept, even if they aren't familiar. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. You can use hashtags to allow others to follow your conversations about specific topics.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This means you can easily convey more information with less space.
Make sure you consider that your infographic will be difficult to read by some viewers. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. It is important that all text is legible.
Here are some other tips.
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Choose an Infographic Template. There are many free templates online. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Make your Infographic. You can use the template to create your infographic. Any media you choose is acceptable for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add Text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add images. Add images to your infographic. These images could be photos, charts, graphs or icons. If you wish to include a picture, ensure it is relevant.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will engage your audience.
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Share. When you're done, share your infographic on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
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Measure. Do you know how well your infographic performed? Did people click through to your website? Did they sign up to your email list? What was their reaction to your infographic?
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Improve. Do you have any suggestions for improving your infographics? Do you think your infographic could be better?
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Repeat. Repeat.