If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, human produced content
Many businesses are exploring the possibilities of AI in content marketing. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for example, can identify spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is an excellent tool for brands such as Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. The two create a seamless shopping experience by blending them.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. It's not a new debate whether longform SEO content is better. But one thing is certain - longer-form material gets more traffic that short-form. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
The future of content marketing is snackable, but what is it? This form of content offers consumers quick information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These short pieces can be used by brands as a way to tell a story. You can also use this content as a teaser to get more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Personalization has become a standard feature on websites such as Amazon and Netflix. However, only 33% of marketers are getting it right. The best companies use data to create personalized content. This can include browsing history, preferences, and even behaviour. This will allow you to personalize the content for each visitor and increase its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
Content marketing is expensive.
It all depends on the size and stage of your business. Small businesses often begin without the necessary resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
How easy is content marketing to measure?
Yes! It's part of the process. It helps you determine whether your efforts were successful and whether you need to make changes.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
Why is content important?
Content plays a key role in any digital marketing campaign. Create valuable content if you want to attract customers. Blogs are the best way of doing this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. You get organic search traffic when you rank highly.
Why should I do content marketing?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's quite a bit of content time!
Do I have to post links to content on other sites?
Yes! It's known as link building. Linking back from other websites is a great way for your site to get more traffic. Be sure to only link to trusted sources.
How many hours per week should I spend on content marketing?
It depends on the situation. There may not be a need for content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Why would you need a content strategy in marketing?
Content marketing isn't just about producing quality content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires a sophisticated understanding of how people behave online.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy can help you to understand your customers and best engage them.
You can also improve your conversion rates to increase profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content Marketing Strategy is far more effective than any other type of marketing.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to Make a Video for Content Marketing
Video content marketing is a great way to get your message across to your target audience. These videos help you to connect with your target audience through sharing stories they care about. How can you make your videos stand out? Here are some ideas to help you create videos that stand out!
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The first thing you should know about creating videos is that there is no "one size fits all." Your video must be customized to fit your audience. The message you want to convey is not applicable to all viewers.
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You shouldn't pick the cheapest option when selecting a platform. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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Include subtitles in your videos! It will help you understand your language barriers better and make your videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? Why am I making this particular video? What does my video signify to me? You'll be able to create videos much more easily once you answer these questions.