As a marketer of content, you understand how much work goes into creating content that is high quality. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. Once your content is published, you can continue to use it. Repurposing content can help you get the most out of your work and reap many benefits.
Here are some 9 reasons why repurposing existing content is beneficial to content marketers.
- Build trust
Repurposing can help build trust between you and your audience through consistent messaging presented across multiple platforms.
- Generate leads
Repurposing existing content to attract new leads can be done by presenting different types of content that will appeal to different segments in your audience.
- Save energy
Repurposing can help you save energy because you don't have to create new content. Instead, you focus on promoting your existing content.
- Build authority
By repurposing content, you can become an expert in your field and share your knowledge across different platforms.
- Educate your audience
Repurposing content can help you educate your audience by presenting your message in different formats that appeal to different learning styles.
- Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
- Social shares
Repurposing content can lead to increased social shares, as people may be more likely to share content presented in a preferred format.
- Extend content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Save time
Repurposing old content will allow you to save time as you won’t have to come up from scratch with fresh content ideas.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Repurposing doesn't just mean copying and pasting the content in a different format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
Common Questions
How often can I reuse my content?
The frequency of repurposing your content depends on both your content strategy as well as goals. However, aim to repurpose content that has performed well or is evergreen, as these pieces are more likely to be effective in different formats.
Can I repurpose content that has already been repurposed?
Yes, you can continue to repurpose content as long as it remains relevant and engaging for your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
What are the best platforms or formats to use for my content?
Consider your audience and their preferred formats and platforms for consuming content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How do I avoid duplicate content penalties when repurposing content?
Avoid duplicating the content on multiple pages or domains.
How do I measure my content's success?
Use metrics to track the success or failure of your repurposed materials. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Do content marketing agencies provide the best services?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But don't assume that every agency has the skills you need. Some companies specialize only in certain niches, like eCommerce. Others work with specific industries, like law firms.
Ask them where they specialize and find the agency that suits you best.
What is the difference between content marketing and traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Traditional advertising is often a waste because most people ignore them. Instead, content marketing is more effective and will lead to higher engagement rates.
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can include video, images, text, and infographics.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How to create stunning images
To make your content stand out from others, you should use images. Images are a great way to communicate ideas visually. They are excellent at grabbing attention, and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. You could end up with mediocre results if you don’t know how to select the right image. This article will provide tips on how to choose the best images possible for your next project.
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It is important to understand what makes a photo good. Before you look at photos, there's a lot you need to know. First off, you want to pick images that are clear and concise. A cluttered photograph won't sell it. It won’t grab people's attention as well as a simple and clear one. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. It can give the impression that what you're saying isn’t very interesting. It's important to make sure that the image doesn’t distract you from the main message. If the image draws too much attention away, it is probably not ideal.
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Seek inspiration. Once you've got a list of potential candidates, it's time to go through them and find those that catch your eye. Take a look through the captions. Some photographers include these in the photo, while others write them separately. In either case, it is important to check that the caption is easy to read. Pay close attention also to the context of your photo. Is this a place you would expect to see people having fun? Or maybe it's a place that looks like it could be dangerous. Maybe it's somewhere you wouldn't normally associate with happiness. Whatever the reason you like the picture, think about what it means for the overall message that you want to send.
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Check out different types and sizes of images. One of the biggest benefits of using images in your content is that they allow you to highlight certain aspects of your text. You might want to include a picture of the product in action if you are writing about it. A similar image could be used to illustrate the information in an infographic. These visual aids can be used to draw people to your information. They will feel more connected to what they are sharing.
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The right file format is important. When choosing images, the first thing to do is to choose the right file format. When working on web pages, you generally have two options: JPEG and GIF. Both of these file formats can be great, but each have their advantages and drawbacks. JPEG files will work with any media type, including websites or social media posts. They work especially well for photos, since they store large quantities of data in a compact space. They can lose their quality over time and become pixelated after a while. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. They do not support transparency so they are unsuitable as photos.
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You can also include other visuals. You can include additional visuals in your content if you are having trouble coming up with images. As it is a distraction-free environment, it can improve the effectiveness and usability of your post. This makes them less likely to abandon your site after reading your article. One of the best ways to add extra visuals to your site is by creating infographics. Infographics are very popular because they make it easy to share lots and lots of useful information. In addition, they usually contain plenty of pictures, which makes them ideal for adding to your blog posts.