Email marketing statistics cannot be overemphasized. These statistics can help improve your marketing strategies and segmentation. A weekly newsletter with marketing statistics can help you learn more. Email newsletters provide a great tool to measure your success. The statistics listed below are relevant to both online and offline businesses. They can help you build a more targeted, effective email campaign. The articles below will show you which statistics should be tracked.
Mobile users check their emails 3x more often throughout the day
According to a new stat mobile users check their emails three times more often than desktop users, according to research. This shows that while email reaches 85% of people, mobile users are more task-oriented and have unique goals. In addition, 58% of people check their email first thing in the morning. These users clearly have a higher priority than us all! So what should marketers do to make their emails stand out to mobile users?
Mobile commerce is a great tool to influence impulse and planned purchases. A study found that 38% of American smartphone owners purchased products after reading an email marketing them via mobile. The majority of those purchases were also made in-store. Because most people spend their time in an app, mobile marketing can be especially effective for younger audience. 70% of mobile users check the app to check their email, and 75% check it at night.
Despite this trend, mobile emails continue to outperform desktop and laptop computer channels. A recent study revealed that 59% US consumers check their personal email via their mobile devices, while 23% use their workplace inboxes. While those numbers are quite shocking, responsive email design can have significant benefits. This can increase click through rates by as high as 30%
Personalized emails increase click through rates
Bluecore has released a report that personalized emails can increase click-through rates of email campaigns by as high as 139% according to a new study. Bluecore has released a new report that identifies personalized emails as those that are customized to each recipient based their past purchases or preferences. A recent study revealed that 81% were at least somewhat inclined to make additional purchases if they receive personalized emails from retailers. A staggering 70% of respondents said they would consent for retailers to collect personal information to send targeted promotions.
Segmenting your subscribers is one of the best ways increase click-through rates. Sending the same email to all of your subscribers will result in low click-through rates. Segmenting your list by interests is the best way. This will allow you to send the most relevant emails to your subscribers. It may seem good to send emails every subscriber, but not everyone will be interested.
CTR measures the number of people who opened your email and clicked on the link. CTRs greater than 5% are considered good. There isn't a standard for email Click-Through Rates. According to some sources, the average email click-through rate varies from one company. Paceco claims that an email with a clickthrough rate below 10% is considered to be good. Delivra says that an average clickthrough rate for email is 3.57%. Emails containing legal information are the most effective in terms CTR. Sports emails rank highest.
Email CTR increases with dynamic product recommendations
You can increase your subscribers' engagement and email CTR by using dynamic product recommendations. These emails use machine learning algorithms to generate and trigger when the recipient opens the email. Based on the recipient's preferences and interests, the most relevant and compelling offer is displayed. If you want to make your offers more appealing to consumers, use larger images and refrain from using product titles. For maximum CTR, use different algorithms for different user segments.
Personalization increases email click-through rates. It allows recipients to choose products according to their past purchase history. Product recommendations can help boost conversion rates, resulting in more revenue from fewer visitors. Salesforce conducted a study that found product recommendations contribute almost 30% to site revenue. They account for 7%, according to Salesforce. Personalized recommendations in email content improve click through rates, and the average order amount. This article will cover the best ways to use product recommendation to improve email CTR.
To increase email CTR, use responsive design for product recommendations. Mobile versions display more products than desktop designs, with three per row. But mobile versions place them in a stack to make the product imagery stand out and keep people interested. Email CTR can increase by 37% by using large product photos, displaying a title, and removing prices. This strategy is highly effective in increasing open rate and will dramatically increase email conversion rates. This technique may not be suitable for all industries, but it is effective for email campaigns.
Abandoned email has a higher conversion ratio than newsletters
It's likely that you have heard that email abandoned has a higher conversion rate then newsletters. What's up? There are several reasons for this phenomenon. Newsletters are immensely popular but abandoned emails convert leads into customers much better than newsletters. Because they are less likely to be deleted, abandoned emails have a higher conversion rate and a higher open rate.
First, abandoned emails are far more likely to be opened than newsletters. Only 21% of emails that were opened received a click-through. However, more than half the people who opened them made a purchase. This is quite a large number. Mails containing abandoned product links are much more likely to get opened and clicked than newsletters. You should therefore send out abandoned emails to reactivate customer interest in your products.
Abandoned emails also have a higher conversion rate that your newsletters, despite taking a little longer to send. One in 100 newsletters that are sent does not convert to a purchase, according to a study. This is a shocking number considering that email newsletters are very difficult to create and send, which makes them an inferior option. But if you can create a series of abandoned emails that contain relevant products, you will have a better chance of converting your subscribers.
Email bounce rates are below 1 percent
You've likely seen bounce rates higher than 1% if you use an email marketing service. It's okay to get bounces from time to time, but the goal is to keep them under 1%. Bounces can be caused by many reasons, including temporary delivery issues and email addresses changing. However, email bounce rates above 2% or even 5% are cause for concern. A bounce rate above 10% is a sign that there is a problem.
Email marketing statistics reveal that media and entertainment industries rank among the lowest-bounced. However, agencies, real estate and business services have the highest bounce rates. In addition, entertainment and media industries have the lowest bounce rate. These industries also have lowest unsubscribes rates. These industries have the lowest email bounce rates, at a median of 1% according to recent statistics. Even if you don’t have a highly-performing email marketing program, it’s possible to get low bounce rates.
An email analytics tool is the best way to find out if your emails are bouncing. Campaign Monitor's 2020 Email marketing benchmark study, which compares many email analytics tools, shows that marketers have email bounce rates below 1%. But, if your email bounce rate increases steadily over time, you should address the cause. You should address the root cause of high bounce rates by improving the quality of your email list.
Time spent reading emails has dropped from 13 seconds to 10 seconds
Marketers remain optimistic despite the fact that email reading time has declined in recent years. Litmus's study found that the average time spent reading emails has dropped by 10 seconds over the past three years. There are many reasons why this decrease has occurred, but they all point to an increase in email read time.
Recipients read 61% of all emails in 2018. Only 25 percent were skimmed or glanced, while 15 percent were deleted. Increased email engagement and mobile access go hand in hand. Emails can now be opened on mobile devices while 61% of desktop emails are opened using a desktop browser. Despite these declines, mobile devices remain the top reading environment. Mobile devices are the most widely used email platform with 42% of all emails being opened from mobile.
Email opening times vary depending on the country, region and time of the day. The U.S. averages 20% of all emails being opened between nine and noon. The remainder are opened throughout the day. Spanish email opens peak between 4:00 p.m. and 5:00 p.m. New Zealanders and Australians start reading emails earlier that the rest of us. The number of emails that are opened to be read on mobile devices is high at 84 percent.
Trends for 2022
Email marketing has long been one of the most effective methods to reach prospective customers. However, email marketing isn't without its challenges and problems. More challenges await email marketers this year. Most marketing professionals are likely to be anxious about the changing digital landscape and growing distrust in social media platforms. And there's no doubt about it: the lack of data and integration are still the primary challenges faced by most marketing experts. You should pay attention to the following trends in email advertising for 2022.
Keep your email design simple and easily understood. You've seen many great email design trends in recent years, but don't get too creative. You can combine static images and dynamic elements. This will create depth visually and give you more control over which elements are displayed first. Next, keep an eye out for modern email design trends and incorporate them into your campaign. You might send your audience birthday messages that include exclusive discounts and Early Access Invites.
The pre-COVID days are over and email marketing is now in a new era. Despite the fact that email still remains one of the most popular methods of marketing, customers' preferences are constantly changing. You must adapt your marketing strategies to keep up with this constantly changing world. Email remains one of the most effective marketing channels and can generate as much as $51 per dollar.
FAQ
Why is content marketing important?
Content Marketing is more than creating great content. Instead, content marketing involves engaging people on an emotional level and helping them solve their problems. This requires an advanced understanding of how people interact online.
And this is precisely what Content Marketing Strategy does. Content Marketing Strategy can help you to understand your customers and best engage them.
It will also help you increase your conversion rates, which can lead to higher profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
How long does it take to get started in content marketing?
It depends on how big your company is. Content marketing is often not feasible for small businesses. It can be a great investment if you are willing to invest some time.
How is content marketing different from traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste of money because most people ignore it. With content marketing, however, you'll see much higher engagement rates.
How can I determine success with content marketing
There are many ways to measure the success of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to create amazing images
Images will make your content stand apart from the rest. Images are one of most effective methods of communicating ideas visually. They are great for grabbing attention and increasing engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
Images are a great way to bring life and energy into a piece of writing. But if you don't know how to choose the right image for the job, you could have something less than striking results. This article will offer some helpful tips for selecting the best images to use for your next project.
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You need to know what makes an image look good. Before you start looking at photos, there are several things you should consider when picking which ones to use. First, it is important to choose images that have a clear and concise message. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Avoid images that have people not smiling or staring directly into the camera. It can give the impression that what you're saying isn’t very interesting. You want the image to not distract from what you are trying to convey. If the image draws too much attention away, it is probably not ideal.
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Find inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. The first thing you should do is take a look at their captions. You may see captions in both the photo and the text. Either way, you want to see whether the caption is interesting enough to read. Pay close attention also to the context of your photo. Is this a place you would expect to see people having fun? Maybe it looks too dangerous. Maybe you associate it with sadness. Whatever the reason you like the picture, think about what it means for the overall message that you want to send.
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You can test different types of images. You can highlight specific aspects of your text by using images. This is one of the greatest benefits of images. For example, if you're writing about a particular product, you may want to show an image of the item in action. A similar image could be used to illustrate the information in an infographic. These visual aids can be used to draw people to your information. They will feel more connected to what they are sharing.
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The right file format is important. When choosing images, the first thing to do is to choose the right file format. You have two choices when creating web pages: JPEG, or GIF. Both are great file formats, but each has its pros and cons. JPEG files are suitable for any sort of media, including websites and social media posts. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. They can lose their quality over time and become pixelated after a while. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. GIFs don't allow transparency which makes them unsuitable for photo editing.
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Use other visuals. You can include additional visuals in your content if you are having trouble coming up with images. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. They are less likely to leave the page when they read your article. You can create infographics on your website to add more visuals. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. You can also add them to your blog posts because they often contain lots of images.