As a content marketer, you know how much effort goes into creating high-quality content. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. But you don't stop working once your content goes live. By repurposing existing content, you will get more mileage from your efforts.
Here are some 10 reasons why repurposing existing content is beneficial to content marketers.
- Boost SEO
By repurposing your content, you can create new pages or posts optimized for different keywords, boosting your website's search engine rankings.
- Shares of social capital
Repurposing of content can lead social shares to increase, as people will be more likely share content when presented in the format that they prefer.
- Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
- Generate leads
Repurposing content can help you generate leads by offering different types of content assets that can appeal to different segments of your audience.
- Reduce energy consumption
Repurposing old content allows you to save energy, as you are able to concentrate on promoting it rather than creating new content.
- Extend the content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Increase engagement
Repurposing the content you have can increase engagement. This is because people will engage more with a format in which they are comfortable, like video or infographic.
- Educate your audience
Repurposing the content you have can be a great way to reach your audience and educate them by presenting their message in different ways that are appealing to different styles of learning.
- Reach a new audience
By repurposing your content, you can reach a whole new audience and increase the likelihood of it being shared.
- Make yourself stand out in the competition
Repurposing can help you to stand out against the competition. It allows you to present your message in a creative and unique way.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
For repurposing, identify your most successful content pieces and brainstorm different ways of presenting that content. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Repurposing content is not just about copying-pasting your existing content into another format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Common Questions
How often should I repurpose content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
How can I tell which platforms and formats to repurpose content for?
Consider your target audience, and the platforms and formats they prefer to consume content. You can experiment to see what formats and platforms generate the most leads and engagement.
How can I avoid the duplicate content penalty when repurposing my content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I determine the success of repurposed content that I have created?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
What is the best Content Marketing platform?
There are many options available today. Each platform has its pros, and each one has its cons. These are some of the most popular choices:
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WordPress - Simple to setup and manage. A great community of users.
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Wix - Setup and maintenance are easier than WordPress No technical knowledge is required.
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Squarespace – The best option for those who already own a website.
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Blogger - A free blogging service.
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Medium – A place that writers can share their work.
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Instagram – An image-based platform.
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LinkedIn - An online networking tool.
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Facebook – A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp – Email marketing software.
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
You might spend a month designing a new style of shoe if you're selling shoes. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. You want to keep your customers interested by offering something new every day.
Your goals will influence the time your content marketing program is effective. A small business may only require you to concentrate on one channel. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
What are the benefits from content marketing
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Content marketing is a great way to increase brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
What's the difference among content creation and marketing?
Content marketing is the idea of all great brands having the same message. They continually deliver useful information that people want or need.
Content marketers understand how to create the best content for each channel at various times.
They are also able to create a strategy for promotion and distribution.
They think strategically about their actions and the reasons they do them.
This is the foundation skill set required to be a successful content marketing professional.
What is Content marketing?
It involves creating useful and relevant content on your website. This content can include video, images, text, and infographics.
What is the primary goal of content marketing?
Content marketing seeks to provide customers with relevant and valuable information. This can be achieved through various channels, such as email campaigns and white papers. Delivering value is key.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can I get started with content-marketing?
The most effective way for companies to reach potential clients and generate leads online is through content marketing. You can connect with potential clients by sharing useful information on your products and services.
Content marketing builds trust with visitors which results in higher sales conversions and profit.
A blog is a great place to start. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This allows people the opportunity to revisit your site often and read what you've written. For example, you can make use of social media sites such as Facebook and Twitter to share relevant news and information with followers.
YouTube allows you create and upload videos. These videos are a great way to educate people about the topics that relate to your business.
Canva is a tool that allows you to create infographics. Infographics are visual representations of data. They can be used to explain complex concepts and make it easier to absorb information.
You will attract more readers if you are consistent with your postings.