You can use content marketing case studies to increase brand awareness, generate new leads and sell more products. There are many ways to create a great case study. Examples from Eloqua Capgemini, Hubspot and AARP are just a few examples. Here are some examples:
Hubspot
HubSpot has published content marketing case studies that show that many users don't make use of all features available on the platform. Most people are content with using the blogging tools. But they are not aware of the power of including a call to actions at the end to encourage conversion. Campaign Creators' AnnaLea Crowe, and Jesse Schor both emphasize the importance of segmentation within HubSpot’s content marketing strategy.
Content marketing goes beyond just ranking high in search engines. It must also appeal to audiences and interest them emotionally. This way, you can gain a competitive advantage through the conversation that you start with your content. HubSpot offers content marketing that is personalized, optimized, influencer-activated, and highly customized. HubSpot has many examples of how these features can be used in content marketing. Here are some of the best practices from one of its marketing case studies.
First, define a buyer's persona. A company's news page can be one of the best ways to be found in search results for a particular industry. This is an excellent opportunity to build trust between prospects. It also provides a way for customers to subscribe to daily 5-minute news roundups. A happy customer stays loyal and refers colleagues to your company. If they feel your content is useful to them, they are more likely to purchase.
Eloqua
Oracle Content Marketing, for example, allows marketers to create Personas that are based on customer lifecycles and their ideal audience. This allows them to keep track of their target audience, and tailor their messages to them. Marketers can also segment their audience by personas with the Eloqua marketing tool. Marketers can do this with the Interactive Widget. The Eloqua sales tool includes tools such as an Outlook add-in that allows marketers to send email messages to specific groups of people.
Eloqua is compatible with ContentMX. This makes creating content simple. ContentMX allows marketers to create engaging, richly-written communications that are optimized for search engines. Eloqua integrates with many marketing automation platforms. Content marketing is essential to a company's overall marketing strategy. Below are some examples of how ContentMX Cloud can benefit marketers to improve their results and bring more customers. ContentMX Cloud integrates content and tools which streamline workflows and enforce corporate guidelines.
Content marketing case studies are the best way to gauge the effectiveness of your marketing strategy. You can improve your marketing strategy by getting feedback from your readers and deliver the most relevant content. You can also see how your content has performed in terms of sales and traffic. For instance, if a product launch was a big hit, you might want to contact a specific media contact or engage with all media contacts who have accessed your Media Kit.
Capgemini
Capgemini's marketing department used a holistic approach to achieve their content marketing goals. To set the company's goals for the next year and to settle on long-form report themes, executives met at the beginning. The content team would then produce the reports in collaboration with the company's Research Institute. Report themes included cybersecurity and artificial intelligence. This content marketing strategy brought new business to the company. Here's a case study that shows how content marketing strategies can be successful.
A customer-centric approach was used by the company to respond to queries from prospects using content marketing. On the website, frequently asked questions were answered about Big Data, Cloud, Technology and others. LinkedIn was the most popular social media platform used by the company to increase customer engagement. The efforts resulted in nearly one million new website visitors and more than 100,000 LinkedIn followers. Capgemini's LinkedIn profile attracted between 3,000 - 4,000 new followers each Wednesday and received over 1.8 million shares.
Incorporating case studies into the company website is part of the content marketing strategy. A microsite that featured case studies earned the company nearly US$1,000,000 in a single year. The company's website content grew 12 times, from 2 000 pages to nearly 200. In addition, podcasts and research reports are now published on the company's blog. The company has a dedicated following on LinkedIn and has reached close to 3 million monthly site visitors.
AARP
AARP's YouTube channel, which was originally intended to be a content portal, was relegated to a separate channel for advocacy content. Though the organization is non-partisan, it still regularly advocates for policy topics that can rile its audience. It also solicits feedback from its members to help tailor its content to the preferences of its readers. With this strategy, AARP continues to generate high-quality content that drives membership and consumer action.
The AARP, an organization that provides a significant resource for the elderly is well-known. It was founded to educate the general population, but it has made its mark in entertainment by incorporating storytelling podcasts and interactive quizzes. The organization uses content to boost brand awareness. The organization's online thrift store thredUP makes use of content to promote sustainable consumption and collaboration. For customers to come to thrift stores, they might use traditional advertisements. While AARP is a leader in content marketing, it also has a studio that creates custom content.
Although it is unlikely that AARP's audience will be identical across all digital platforms at the same time, the organization does use analytics in order to identify the content that works well for them. The AARP Bulletin has a second-largest readership than any other print publication. It reaches nearly 22 millions households. AARP also solicits feedback from members to learn more about the issues that affect their target audience. The results have been amazing.
Liberty Mutual
Liberty Mutual was one the largest national marketers and had to increase customer loyalty. Although Liberty Mutual has a strong reputation, 39% were looking for another insurance carrier. This revealed that insurance can be an investment, but it is not always used. Ultimately, the real value of insurance is revealed only during the worst times. Liberty Mutual experienced the loss of customers to other businesses and an enormous amount of credibility. But, they still had to retain their customers and make them return.
Liberty Mutual developed a UX content plan. This content strategy had the goal to create an experience that educated, advocated, and reciprocated with customers. By doing this, the company was capable of increasing time on site by 800% and reducing bounce rates by half. It also reached 90% of its customers. Liberty Mutual has seen its customer retention increase tenfold through the implementation of these strategies and its recommendation rates increased by seventyfive percent.
MuleSoft integration allowed Liberty to go beyond traditional call center services in its claims service. They are now able to reach customers through digital channels. Additionally, they have developed an API for state managers that allows them to process in-progress claims. This allows Liberty claims assistances to jump in on the conversation and address inquiries. MuleSoft has also reduced manual data entry and extraction, allowing Liberty staff to focus their efforts on the front end of the customer experience. They also saw a 20-minute reduction in claims processing time per claim.
Fisher Tank
Fisher Tank was a case study. This shows how the company had an enormous impact on its industry, increased its sales and made significant changes to the way it markets, sells and markets its products. This company was founded by Philly native Fisher Tank in 1948 and has since become one of the leading storage tank companies globally. They have specialized products that can be used for wastewater treatment, municipal applications, and ethanol/bio Diesel. They also provide engineering and design services, constructions, modifications, and field painting.
Before working with Weidert Group, the company didn't have a social media presence. The firm set up channels for the company and created optimized profiles pages on various social media platforms in just 12 weeks. Now, Fisher can easily share its content on LinkedIn, tweet about industry news, and engage customers on Facebook. The Weidert-Fisher collaboration resulted a tremendous boost in business. It also translated inbound leads to sales. The website was also more user-friendly.
The SCWC Team documented the results from temperature testing, chlorine residual and TTHM tests in each tank. They also partnered up with a neighboring lab to test the disinfection side-products. Both the bottom and top tanks' results showed similar levels of free chlorine and total Chlorination residues, as well water temperatures. The levels of disinfection products were also close to the original results. The Fisher Tank case study demonstrates that content marketing is a powerful way to increase traffic, leads, sales, and conversions.
FAQ
What is strategic Content Marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's about giving people what it is they want. The best companies are those that get this.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Is content marketing successful?
Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.
What are some of the benefits of content-marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Content marketing helps increase brand awareness, trust and engagement among potential customers. Additionally, content marketing helps to project a positive image about your company.
How long should my Content Marketing be effective?
That depends on your goals. Many businesses seek short-term results. Others are seeking long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
Why should you create a Content Marketing Plan? Why now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. You don't need to do everything at once, but it is possible. Start small.
Start With One Thing At A Time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, keep your eyes on one thing at once until you have it mastered.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. You should focus on one part of content-marketing at a time. As you become more comfortable, your efforts will naturally grow.
Take advantage of previous successes. You can build on your previous successes by leveraging your existing network. Reach out to influential people in your industry to ask if your content would be promoted. Or, create an event and invite bloggers to attend.
Start somewhere even if you've never made content before. Begin with something simple. Start with something simple. No matter what, you should measure its success.