B2B marketers have many content marketing ideas. They can take many forms. White papers, product comparisons guides, blog posts and video content are all possible content types. Depending on your target audience and business model, each of these content types may be successful. You will need multiple types of content if you want to create content that converts prospects into customers for B2B companies. These are some examples for content types that can generate leads:
White papers
White papers are a great way to generate brand awareness and generate leads. If done correctly they can provide inspiration for a year's worth content marketing. It is valuable to have timely data, but it can also hinder your content development six-months after the paper has been published. Research and surveys are necessary to create a whitepaper that is highly successful. It also helps to identify your target audience and brainstorm possible problems and solutions.
Product comparison guides
Buyer's guides are an excellent content marketing idea that appeals to readers' desire for information. For example, in the defense industry, consumers worry about fake parts, inaccurate quotes, and inaccurate data. A guide to a product can help these buyers decide whether it is right for them. It helps buyers decide how much to spend on a product. Product comparison guides are great content ideas for content marketing because they highlight the benefits that buyers will have if they make an informed purchase.
Blog posts
If you are a plumber, you wouldn't write about replacing the piping system in the bathroom. Instead, you might write about modern faucet setups or rescuing a flooded faucet. You might consider using pop culture references as a way to relate your niche to other plumbers. It might be worth including a summary of what you have learned or comparing it to your industry. You can also benefit from the power of NICHE TOOLS as a plumber.
Video content
Written content and infographics are great ways to engage people, but videos can help you reach new audiences and get leads. A video that showcases your company's strengths and history can help prospects get to know your brand. This type of content will also help you to stand out from your competitors. SimblaOCO's company summary video invites anyone to view the creation process of a website. While videos can be tricky to produce, there are many benefits to including them in your marketing efforts.
Gated resources
You might consider creating gated resources on your website. These are long-form pieces of content that offer value to your audience. These resources will help you establish yourself as an expert in your field, and increase your potential for downloads. Here are some ideas to create gated content. Learn how to make gated content more effective. But remember to keep these tips in mind. It should be easy to access and use gated resources.
FAQ
What are the benefits of content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Content marketing helps increase brand awareness, trust and engagement among potential customers. Your company's image is enhanced by content marketing.
How can I determine success with content marketing
There are several ways to gauge the effectiveness of content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
Why do I need to have a Content Marketing Strategy. Why send emails and post updates on social media?
There are two main reasons that you might ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. They're not enough on their own.
An email campaign alone won't help you reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. It won't be enough to just post on social media. These posts should be part of a larger plan.
This is where a Content Marketing Strategy can help. You can manage your entire content creation by creating a strategy with clear objectives.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
But, having a strategy in place makes all the difference.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
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How To
How can you make videos more exciting?
Video Marketing is one powerful tool in Content Marketing. It helps you get closer to your audience, engage them emotionally and build trust. But how can we transform boring into something amazing? Let's take a look at some easy tips!
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Tell a tale. Every communication piece that is successful relies on storytelling. Without storytelling, video marketing is not possible. It is important to decide what type of stories you would like to tell. Is it entertaining? Educational? Inspiring? It's easy to find inspiration on social media. Use these stories as inspiration to create your own.
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Use images. Images help convey emotions faster than words. They enable us to communicate with others and feel empathy. Don't forget images! Images can be added to slideshows, or embedded directly into blog posts.
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It's easy to share. It's important to make it easy to share your message with others. Include sharing buttons for your videos. Add social icons to your slideshows. You can also add "Share" boxes to videos if your channel is YouTube.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep things simple. Few striking images will suffice to grab attention and hold it.
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Keep it brief. People love watching short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Listen to what your audience has to say. Ask them about what works for them and what doesn’t. Use the answers to improve your content.
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You should create a plan. After you have created your first video, you should think about what you can do next. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. You don't want to release a clip and then find that nobody is watching it. Make sure you test the video with your audience before releasing it. See what kind of reactions you get. Next, make adjustments based on the results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measuring results. It is crucial to measure success with your videos. How did they perform? Are there certain types of audiences that prefer watching specific types of videos? These questions will help you optimize your strategy.
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Adjust as needed. You can't stop learning after your video campaign is live. Learn from your failures and adapt your plans accordingly. Marketers who excel are always looking for ways to improve.
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Enjoy it. It's not difficult to do video marketing, but it requires patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.