If you're a marketer, you've probably heard about some of the hottest content trends that are sure to dominate the digital landscape in the years to come. These include podcasts, chatbots, user-generated content and live video. Consider the future potential of content design as it grows in digital-centric societies. Here are some of the most popular trends for content design in 2020:
User-generated Content
UGC is growing in popularity. Over half of millennials prefer user-generated content to branded content. Users-generated content is trusted more than traditional media like radio and television commercials by millennials. These are just a few examples of how brands can harness UGC to their benefit. Starbucks, one the most popular coffee chains worldwide, created a social-media campaign to get customers to take pictures of themselves with their holiday-themed cups.
UGC can be created when there are strong emotional conditions. It usually appears when a customer is not happy with a product/service. UGC can also help consumers educate their peers. UGC is frequently followed online by many people. Hence, it's critical to provide an environment that fosters UGC to reach a wider audience. UGC can be a powerful tool for increasing brand trust in digital age.
UGC can be in the form of digital images and video clips, as well as discussion boards, chat logs or journals, reflective journals, diaries, chat logs, and chat logs. Students-generated content can also be used as teaching aids, such as the Khan Academy video series by Green brothers. YouTube and other video sharing sites are another form of UGC. These videos can be uploaded by users, which results in increased engagement and sharing.
The power and effectiveness of user-generated information has been proven. UGC allows brands and consumers to interact with each other through reviews online. It also creates a community around a product which makes loyal consumers advocates for the brand. Consumers are becoming more selective, so user-generated material provides brands with an excellent way to spread their message and gain customer trust. This trend is expected to grow as more brands look to leverage UGC in order to build brand loyalty.
Detailled informational content
According to research by Crazy Egg, 90% of B2B marketers prioritize addressing their audience's informational needs. Content marketing can lead to new leads as well as nurture existing leads. It doesn't matter if it's content to promote a blog, product, or article. In-depth informational material is critical for any business's growth. It is also more likely that your content will receive shares, which is crucial for SaaS Marketing.
Content marketing will always be the first priority for most companies, but the tactics used by marketers will change with the times. 2020 will mark the beginning of chatbots. By 2020, 85% of consumer interactions will occur without a human agent. 35% wish that chatbots be used by businesses to resolve their issues. Chatbots respond quickly to customer queries and can offer 24-hour support.
Live videos
The rise in popularity of live videos has now become mainstream. Live streaming is cheaper, easier, and more engaging than ever. This trend is also being driven by the global financial crisis. Live videos have their advantages and disadvantages, though: they require more effort to produce and present. They also tend to be less polished than traditional videos, so they may not be the best choice for every brand.
In 2020, video will dominate social media. Video will become the most popular choice for consumers. Clubhouse, which Facebook launched in 2020, has been a huge success. In June 2018, the company revealed it would begin offering podcasts and live audio rooms. Aside from live video, other content trends for 2020 include short-form video and social media. These trends are expected to continue, so live video could be one of 2020's content trends.
Social media has bridging the gap between brands and consumers. It has given brands a platform to connect with their current customers and stimulate the interest of new ones. The growing number of users on social networks, however, has made reaching target audiences difficult. Brands can now land on the newsfeeds of their target audiences with live videos. Social media algorithms now prioritize these videos. Live videos are one the 2020 content trends.
A great way to communicate information is via live video. A live video can be viewed by anyone with a link or invitation. For businesses looking to attract new customers and retain existing customers, live video is an excellent way to do so. The medium can be used for sharing knowledge and expert. It is important to view live video as an experiment. This trend will make up a large part of 2020's media landscape.
Chatbots
Chatbots aren't a recent development. In fact, Microsoft's Power Agents have already become a part of our everyday lives. Apart from the basic chatbot functionality, advanced bots are available for specific domains or industries. Reckitt Benckiser has a HR chatbot as an example. It is easy to integrate chatbots into any content platform using these tools.
In 2020, customers can expect high quality chatbot communication and replies. These bots should feel human-like enough so they can answer complex customer questions. Chatbots will need to be AI powered and rely on machine-learning to improve over time. These technologies are not brand new, but they are growing in popularity. Chatbots will soon be a part your content strategy. But before you start using chatbots for customer support, you need to make sure they are able to handle your clients' queries.
Using a marketing bot is a powerful way to generate qualified leads. Your bots will not only increase your email list but also qualify your leads and collect their details to personalize the next steps. Your revenue can be increased by converting your leads into customers. It will be even more effective for businesses who are using chatbots in their content strategy. But in order to achieve the best results, you must consider these three trends.
Many startups have emerged from the rise of chatbots. Some of these startups have substantial funding and are set for revolutionizing the content industry. Facebook is the most popular platform for chatbots. Businesses like Starbucks, Whole Foods, and Chiquita have already deployed chatbots on Facebook Messenger to automate customer service. Other than these giants, brands such as Starbucks, eBay and Facebook already integrate chatbots with their marketing and online selling strategies.
Native advertising
According to research, 90% prefer brands that produce personalized content. These younger customers also appreciate brands that create content that is unique and communicates value to their lives. This is why landing pages for native ads should be content-oriented. They must clearly explain the benefits and drawbacks of a product. Native advertising is the next content trend in 2020.
More brands are beginning to recognize the benefits of native advertising as native advertising continues its rise in popularity. 2020 will be the year in which publishers and brands work together to create more effective advertising campaigns. To create engaging content, it will be necessary for creative studios to seek the help of experts. The future of content marketing offers content marketers many opportunities to reach more people. Native advertising will be one the top content trends in 2020.
The next step to a successful native advertising campaign, is to find the best targeting solution. The 2020 campaign will focus more on improving targeting and learning about your target audience. Your success rate will increase if you create engaging content which speaks to your audience. Native advertising is a content trend for 2020, with so many channels available. It's important to learn how to best use the different platforms and techniques available before you dive in.
Native ads used to consist of static images and titles. But, recent developments have added interactive elements like a search field or a button that users click to locate a product or service. This has led to native advertising being more accepted by audiences as they expect it will provide useful information. You should be ready to change. Keep these trends in your mind. Native advertising will continue expanding in the coming years.
FAQ
What are the content strategies for different topics?
Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It is about understanding how content fits within the overall business goals to help you achieve them.
Is content marketing simple to measure?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies pay more for the experience of the person who is working on the project.
What is Content Marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How can you make your videos look more spectacular?
Video Marketing is one the most powerful tools in Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. But how do we go from boring to awesome? Let's dive into some simple tips!
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Tell a good story. Every communication piece that is successful relies on storytelling. Video marketing can't function without storytelling. It is important to decide what type of stories you would like to tell. Is it educational? Educational? Inspiring? People share their stories via social media using photos and videos. Take inspiration from these stories and make your own.
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Images are a powerful tool. Images help convey emotions faster than words. They allow us to connect with others and feel empathy. Make sure to include images in all your videos. Images can be added to slideshows, or embedded directly into blog posts.
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It should be easy to share. If you want your viewers to spread the word, make it easy for them to do so. Include sharing buttons for your videos. Add social icons in your slideshows. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it short. Short videos are very popular. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to your audience. Ask them what works and what doesn't. Use the answers to improve your content.
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A plan is essential. When you have completed your first video, start thinking about how you can make more. Can you create a series? You could also create a playlist that only includes the most-viewed videos.
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Test, test, test. It's not what you want. You should test any video before it is released. You will be surprised at the reaction you get. Then make changes based on those results.
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Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you know what works, you'll be able to create great videos time after time.
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You can measure the results. It is important that you measure the success of your videos. What was their performance? Are there certain types of audiences that prefer watching specific types of videos? These questions will help to refine your strategy.
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As needed, adjust. After your video campaign is launched, don't forget to learn. Make mistakes and learn from them. The best marketers are always open to learning and improving.
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Enjoy it. Video marketing isn't hard, but it does take patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.